Social Media is one of the most effective communication and advertising channels. But cutting through the noise can be challenging, and often, marketers must use paid social marketing strategies to amplify their message in social platforms.
In this guide, you learn what is possible in several leading platforms and learn how to evaluate which platform is right for your message and your audience. We will cover 3 major social media platforms: Facebook, Instagram & Twitter. Each of these sites has more than 100 million monthly active users.