As a content marketing specialist, the BIGGEST mistakes I see small business owners making is that they don’t have any way that they connect their content to their business metrics — most specifically, sales. If you’re spending time creating content and you don’t know how it’s moving your business forward, you’re wasting your time. This book aims to be a roadmap to solve that problem and connect the dots between content and sales.
For most small business owners, traffic is not the ultimate goal, more content is not the solution, and more effort is not necessarily going to increase sales! It’s about working smarter, not harder, and doing less, better.
The goal of this book is to give readers the confidence to put together their own content marketing strategy for their business that starts with a blog and ends with a sale. It’s something any business owner can do provided she has the right knowledge and framework to put together a plan and then execute it!
Become your own content marketing strategist and start connecting every piece of content ultimately to a sale.
“Lacy Boggs is a genius when it comes to all things blogging. If you are ready to actually make money from your blogging efforts, listen to every word she says. Every. Single. Word.” – Terra Bohlmann, business strategist, terrabohlmann.com