By now it’s clear that Snapchat’s reputation as the sexting tool for millennials is over. With over 150 million daily users, ephemeral and non-curated content has become the norm.
This how-to book includes eight in-depth case studies on best practices and effective Snapchat storytelling from: Airbnb, Virgin America, Stanford University, NPR, ShopStyle, Digital Strategist for Lil Wayne and Nicki Minaj, The Sundance Film Festival, and Vox Media
It also features a foreword from a top Silicon Valley venture capitalist who gleans insights on the future of digital marketing for the enterprise.
This is the most extensive guide to all things Snapchat. You will learn how to set up your account, use the platform efficiently, understand the intricacies and amass a digital following utilizing geofilters and influencers.
Read the book; then snap it up!