Online Marketing Tips for Managing a Social Media Influencer Campaign: Social Marketing Tactics 2017 Edition

Learn the tactics of Social Media Marketing professionals..Influencer Marketing.

Influencer marketing is a type of social media marketing that uses established industry leaders, like celebrities, to cross promote your message to their customer base and followers. Instead of direct marketing on your own, this method of marketing involves hiring targeted/local/industry related influencer’s to get out the word for you.

Influencer marketing often means social-media marketing, but could even be a hybrid of “celebrity endorsement marketing”.

In general, most influencer campaigns will simply “hire” influencer’s to promote your product, brand or service via their personal social media channels, including also blogs, and video/Youtube channels.

Most influencer campaigns will require you to create a post or content for the influencer to share on their social media. This sort of paid endorsement or recommendation of your brand is called influencer marketing.

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