The Complete Guide to Building Your Brand with Snapchat

Learn exactly what to do to build your brand by tapping into the 158 million people who use Snapchat every single day in this 140-page jam-packed guide!

The Complete Guide to Building Your Brand with Snapchat provides step-by-step simple instructions for how to take advantage of one of the hottest forms of advertising in the marketplace.

Topics include:

• How to Navigate the Snapchat App
• Why Snapchat Isn’t as Shady as It Once Was
• 3 Ways to Build Your Brand with Snapchat
• How to Get Snap Ads Max Reach
• How to Use Goal-Based Bidding
• How to Use Snapchat Geofilters for Branding
• How to Design Geofilters With & Without Photoshop
• What to Do if Your “Asset Is Too Large”
• How to Set Up a Geofilter Campaign
• How to Ensure Your Geofilter Isn’t Lame
• Why Your Geofilter Should Be Exclusive
• Why Planning Ahead is Critical
• How to Avoid Over-Paying for Advertising
• How to Save Money on Geofilters
• How to Avoid Getting Rejected
• Why You Need a Non-Traditional Call-To-Action
• Why You Should Be Testing Different Styles
• The Wrong Place to Add Text
• How to Build Buzz Leading Up to an Event
• How to Build Excitement at an Event
• How to Use Streaks to Build Your Brand
• How to Use Multiple Geofilters Simultaneously
• How to Design Geofilter Puzzles
• How to Create a Geofilter Battle
• Celebrating Special Events with Geofilters
• How to Create a Sneak Preview
• How to Send Personal Messages In Bulk
• How to Best Utilize Videos in Snapchat
• Why You Should Be Using Spectacles
• How to Check & Use Your Stats
• How to Position Yourself as a Snapchat Guru
• Tips, Tricks & How to Unlock Snapchat’s “Special Edition”
…and more!

This guide includes 12 sample geofilter campaigns and access to 15 exclusive video tutorials that show screenshots and examples for exactly how to create an advertising campaign.

Included are suggested campaign ideas for the following 38 career types that can benefit by using Snapchat to build their brand:

1. ENTREPRENEURS
2. MARKETERS
3. PROMOTERS
4. SOCIAL MEDIA MANAGERS
5. PUBLIC RELATION SPECIALISTS
6. PHOTOGRAPHERS
7. DIRECTORS
8. ACTORS
9. TEACHERS
10. YOUTH PASTORS
11. COACHES
12. FITNESS INSTRUCTORS
13. MODELS
14. ARTISTS
15. MUSICIANS, BANDS & DJS
16. FASHION DESIGNERS
17. INTERIOR DESIGNERS
18. ARCHITECTS
19. RESTAURANTEURS
20. CHEFS
21. FOOD TRUCKS
22. SPA OWNERS
23. MASSAGE THERAPISTS
24. MANICURISTS
25. CHIROPRACTORS
26. CONSTRUCTION LABORERS
27. FUNDRAISERS
28. REALTORS
29. BOOKSTORE OWNER
30. LIBRARIANS
31. VETERINARIANS
32. LAWYERS
33. DENTISTS
34. WAITERS/WAITRESSES
35. AUTHORS
36. POLITICIANS
37. FUNERAL DIRECTORS
38. NON-PROFITS

Designed with both beginners and experienced Snapchatters in mind, this guide will help you become a Snapchat expert and generate incredible buzz in your next advertising campaign!

“Snapchat is changing the game with creative advertising, and this easy-to-read guide will get you up to speed within minutes.” – Nicholas Marsden, PageOneLabs.com

“Navigating the public relations profession takes time. The Complete Guide to Building Your Brand with Snapchat breaks it all down by offering simple directions and smart strategy tips for growing brand awareness and achieving revenue goals.” – Mindy M. Galey, Purposeful PR

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