Quite some time ago, nearly 30 years, I worked at a parts store that used to be a regional distributor. There was an awful lot of empty shelf space back in the warehouse where we kept our backstock of retail items for the floor displays and shelving.
|The Goal Zero Estrella LED Light – when it first came out my photo was on the back of the box: Ice Climbing at Night|
“But we’re promoting your teams and your logos to your adoring fans” didn’t fly as the defense argument.
So when all is said and done, whatever you do, don’t assume that because you found it on the internet, it’s got to be fine to use it for whatever you want whenever you want. The spammer articles (the ones that are trying to sell you the “Instant Kindle Success Billionaire” programs) imply that you just go do a search on Creative Commons pics and use them. Be aware that almost all of them require definite attribution and cannot be used in a commercial context.
Save yourself the hassle. It’s really easy to buy $1 images now that are much better than most of the CC stuff I’ve seen and with much better indexing.