Facebook Ads – a quick look at realistic and feasible and honest

If you remember, I got in trouble with Facebook for posting an unrealistic photo of myself wearing a two year old pair of pants. A part of me wants to think it might have been that the shirt had horizontal stripes and the pants had vertical stripes. That always gets you in trouble.

 

I was marketing my Free Lose Weight Gain Muscle Newsletter HERE

I also made unrealistic claims like the following:

I started out in January 2008 at 240 pounds and 40% bodyfat. When you do the math that’s 96 pounds of fat and 144 pounds of lean body mass.
By August 2010 I was down to 180 pounds and 12% bodyfat. That calculates to 21.6 pounds of fat and 158.4 pounds of lean body mass.
I gained over 14 pounds of muscle and lost over 74 pounds of fat. A net loss of 60 pounds. That’s how to Lose Weight & Gain Muscle.

Obviously, one should never be honest in a Facebook Ad.

While cruising Facebook this morning I was presented with what I have to assume was an ad that had cleared those hurdles, so had to be taken 100% at face value. Er, Facebook Value.

I love that image that appears to have been photoshopped to some extent. Though I probably have to add in some kind of disclaimer, based on the recent “content marketing software” controversy I endured. You know, in case the person who bought the image from an artist, or cropped out a watermark on a downloaded image, etc, sends me a DM asking me to prove that the image was photoshopped. Anyway, the highlights and the shadows are not consistent, which leads me to doubt that this is completely as photographed. If this text disappears just assume I got the DM.

I also have to say that as far as the attainability of the body in this image, every town over about 30,000 population probably has one person who looks something like this. Usually a bit fatter though. Every similar town probably has a few hundred that look like my body. Just sayin’

I love that realistic promise too. Get bigger biceps in 24 seconds? Freaking amazing. I spent three years losing fat, having recorded my weight at least once a week during that time period, and my progress is an unrealistic promise. I should have claimed it took 24 seconds.

So it’s obvious that all the articles claiming you can whip together a Facebook ad in less than a minute, bid $.01 per click, target your ad carefully and start raking in thousands of dollars a day are complete and utter landing page crap designed to make you buy their $97 special limited time offer for Facebook Ad Ninja Fu Skilz Guru Training.

Or hire someone “cough cough” who has been through the process and has figured out how to make it work in spite of the often irrational and contradictory nature of the Facebook Ad creation process.

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About the Author: Charles

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