I kid you not. Cat pics are the bomb. Yes, Facebook postures endlessly about meaningful exciting stimulating unique and directed content. It’s like sleeping in the tent with the guy who ate Mountain House Chili Mac. It’s just another type of hot air.
When my post engagement teeters on the brink of silence I drop in what is essentially a cat pic.
Here’s an example from one of my Facebook Pages. Got more engagement than actual page followers. And it’s just a big green hairless cat.
The big picture though is to find out what your fans and followers really want to see. Find out what they really want to engage with. Find out what they really want to share and like. Big hairless cats, skeleton cats, grumpy cats – whatever it is, provide it to them. Make up some memes with quotes and pics of your products or personnel in them. Get people to bypass the Facebook Gatekeepers by sharing your stuff with their friends. Some of them will like your page.